‘The monopoly is over’: Struggling public schools turn to consultants offering recruitment initiatives, New York Times reports

  • by:
  • Source: The Lion
  • 08/10/2025

To combat what the New York Times calls “an enrollment crisis,” several public-school districts are trying a novel approach – hiring consultants who get a bonus for every child they re-enroll.

“If a child whose parent has been in touch with (consulting firm Caissa K12) shows up for public school in the fall, Caissa will be paid,” wrote Dana Goldstein in an article republished by WLRN South Florida.

Goldstein provides one example in Orange County, Florida, where Caissa will earn $935 for each student it can recruit back to the district – approximately 10% of local and state funding per child.

“Because schools are funded on a per-pupil basis, the loss of 3,000 of the district’s 200,000 students could amount to a $28 million funding decrease,” she explained.

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